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Strawberry Crunch Cinnamon Rolls

A single, fluffy Strawberry crunch cinnamon rolls topped with bright pink filling and dripping with thick white icing.

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Make these decadent strawberry sweet rolls featuring a fluffy dough, sweet strawberry filling, and a nostalgic, crunchy topping inspired by strawberry crunch bars. This recipe delivers high-visual-impact flavor perfect for brunch or dessert.

Ingredients

Scale
  • 1 package (13.2 ounces) refrigerated cinnamon roll dough
  • 1/2 cup fresh or frozen strawberries, thawed and mashed
  • 1/4 cup granulated sugar
  • 1 tablespoon cornstarch
  • 1/4 cup water
  • 1/2 cup (1 stick) unsalted butter, softened
  • 1 cup powdered sugar
  • 1/4 cup cream cheese, softened
  • 1 teaspoon vanilla extract
  • 1/4 cup freeze-dried strawberries, crushed into fine powder
  • 1/4 cup shortbread cookie crumbs
  • 1/4 cup white chocolate chips
  • 1 tablespoon milk (or more, for thinning icing)

Instructions

  1. Preheat your oven to the temperature specified on the cinnamon roll package. Grease a baking dish suitable for the size of your dough package.
  2. Prepare the strawberry filling: In a small saucepan, combine the mashed strawberries, granulated sugar, and cornstarch. Cook over medium heat, stirring constantly, until the mixture thickens, about 3 to 5 minutes. Stir in the water and cook for 1 more minute. Remove from heat and let cool slightly.
  3. Unroll the cinnamon roll dough onto a clean surface. Spread the slightly cooled strawberry filling evenly over the surface of the dough.
  4. Roll the dough up tightly, starting from one long edge. Slice the roll into individual rolls, spacing them evenly in the prepared baking dish.
  5. Bake according to the package directions until golden brown and cooked through. Remove from the oven and let cool slightly while you prepare the glaze.
  6. Prepare the cream cheese glaze: In a medium bowl, beat the softened butter, powdered sugar, cream cheese, and vanilla extract until smooth and creamy. Add milk one teaspoon at a time until you reach a thick but spreadable consistency.
  7. Prepare the crunch topping: In a small bowl, mix the crushed freeze-dried strawberry powder, shortbread cookie crumbs, and white chocolate chips.
  8. Drizzle the cream cheese glaze generously over the warm rolls. Immediately sprinkle the strawberry crunch topping over the glaze before it sets.
  9. Serve these homemade brunch recipes warm.

Notes

  • For the best crunch texture, ensure your freeze-dried strawberries are crushed finely, almost to a powder consistency.
  • If you prefer a pink cinnamon rolls color, add one drop of red food coloring to the cream cheese glaze.
  • This recipe works well for fruit filled cinnamon rolls, but you can substitute other berries if strawberries are unavailable.

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